while reading the paper

…this morning, i came across this:

and i just thought i’d get a great Heika article about Brett Hull’s creativity or some clever spin on the Sean Avery debacle.

i have a few thoughts about the ads, but i’ll keep those to myself. i think the photography looks good & i’m glad to see a web property like I Am Second being advertised online. it makes a lot of sense. i wonder if getting served three ads on a single article is strategy or coincidence?